However, a decision was made to maintain Seamless as a separate entity as far as branding and marketing were concerned. Both companies merged in 2013, a move that was announced by GrubHub. GrubHub was smaller, and based in Chicago. Initially, Seamless was the larger, more well-known brand that was founded in New York City by two lawyers. Restaurants That Use Each Online ServiceĮven though they are marketed as entirely separate entities that offer food delivery, both GrubHub and Seamless are owned by the GrubHub brand.
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